ARE SA VOTERS HOBBITS, HOOLIGANS OR VULCANS?
In his book ‘Against Democracy’ Professor Jason Brennan from Georgetown University, highlights voter ignorance as one of the major pitfalls of modern democracies. He distinguishes between voters that are hobbits, hooligans and Vulcans. (Vulcans are the ancient Roman god of fire and smith, hence the word vulcanised rubber).
I would argue that political party insensitivity and straightforward crassness is also one of the major pitfalls of modern democracies.
What does the DA think it intended to achieve with its “The ANC is killing us” slogan as its opening salvo for this year’s election. How can Mmusi Maimane possibly have allowed it?
So incensed was I that I wrote the letter below to Business Day, I also sent it to the DA.
I wonder who gives the DA promotional advice? Their slogan “The ANC is killing us” is typical of their inability to understand what will attract voters.
In an article “Democracy is not Democratic” Arturo Bris points out that voters fall into three categories:
Given the youthfulness of our democracy and the diversity of it I would suggest that while it is obvious that we have a number of Hobbit and Hooligan voters in this country, we have more Vulcans than we suspect.
These are the only people who are likely to change their vote based on the manifesto and the sloganeering of a prominent political parties. These are the only people who will interrogate the legitimacy of campaign promises.
What does “The ANC is killing you” promise? What does it promote? What does it say that the questioning voter will support?
What information does it offer Vulcans that might get them to change their vote?
How about “The ANC is not delivering, We will, Give us a chance”.
Vulcans might give that serious thought.
Steuart Pennington is the editor of South Africa - The Good News.
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