A short extract from Seth Godin's Free e-Book TribesQ&A..pdf
Why do people join tribes?
We all have a basic need to connect with other human beings. Making friends, connecting with others, sharing experiences, keeping up with popular culture, and keeping up with current trends and developments in your community all are ways and reasons for connecting with other people.
When you connect with others in a fashion that allows you to develop a relationship that is especially useful, these long-term connections can be very helpful in guiding you through your life, as well as aid you in feeling happy.
The following are some of the types of more specific motivations for joining tribes:
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