Have you made your small business resolutions (choices) for this year?
With all the technology and social media around, which direction will you take?
Same as everyone else?
More costly advertising? More expensive marketing? More sales staff?
That's what everyone else is doing.
If you want to improve your business or make more money, some fundis say you should do less.
Use the rifle, as opposed to the shotgun. Not literally, of course. It's a figure of speech..
As Seth Godin says - "Find your Smallest Viable Market"
If you chase two rabbits, you will catch neither - Russian Proverb. That's multitasking.
Some gurus say you should check your competition and do the opposite of what they do.
Nothing radical, just small things, done often. Break with conventional thinking.
Some things you could try:
A short story could be on the few things I did right.
They more than make up for the boo-boos.
But I'm not a show-off, so I'll just share my ideas.
Small business is about Customers and Sales.
Get those right and someone else can do all the analysing and bookkeeping for you.
You'll be able to afford them.
I love what I do. I hate admin and paperwork.
Always have, always will.
Maybe I will write that book one day, but for now, I'll stick with this.