In this article, Allan Dib (The 1 Page Marketing Plan) takes you through 3 simple steps to use direct response marketing in your business using what he calls “The Visible Target Technique”.
He says: "How you invest your money affects your financial success.
However few business owners truly understand the financial investment called advertising.
Most advertising falls into the category called mass marketing, sometimes also referred to as “branding”.
With this type of advertising, business owners are like an archer in the middle of a dense fog, shooting arrows in every direction in the hope that one or more of them will hit the intended target.
The theory behind mass marketing is that you want to “get your name out there”. I’m not really sure exactly where “there” is or what’s supposed to happen when your name arrives “there”.
The theory is that if you broadcast your message enough times, you’ll by chance get an audience with your prospects and some percentage of them will buy from you.
If that sounds a lot like our disoriented archer, flailing about in the fog, shooting his arrows in random directions and hoping for the best, then you’d be right.
You might be thinking – if he just shoots enough arrows in all directions, surely he’s bound to hit his target.
Maybe, but for small to medium sized businesses at least, that’s the stupid way of marketing because they’ll never have enough arrows (ie money) to hit their target enough times to get a good return on their investment."...............Read More Here
These are just a few products we can help
you with as a Member
of the ANSup Club.
Just your name and email address will give you