by Allan Dib (The 1 Page Marketing Plan)
Why Marketing Like A Large Company Will Kill Your Business
In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing.
I can’t overemphasise how widespread this problem is and it’s at the heart of why most small business marketing fails.
If you’re a small business owner, you’ve no doubt given some thought to marketing and advertising.
What approach are you going to take? What are you going to say in your advertising?
The most common way most small business owners decide on this is by looking at large, successful competitors in their industry and mimicking what they’re doing.
This seems logical – do what other successful businesses are doing and you will also become successful.
In reality this is the fastest way to fail and I’m certain it’s responsible for the bulk of small business failures.
Here are the two major reasons why…
Big Companies Have A Different Agenda
Large companies have a very different agenda when it comes to marketing than small businesses do. Their strategies and priorities differ from yours significantly.
The marketing priorities of a large company looks something like this:
The marketing priorities of a small business owner look something like this:
As you can see there is a world of difference in the marketing priorities of small and large companies.
So naturally there is a world of difference in strategy and execution.
Big Companies Have A VERY Different Budget
Strategy changes with scale. This is very important to understand.......Read More. Buy the Book
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