A job without a boss - by Seth Godin
It’s not simply semantics, your answer changes everything.
Freelancers get paid when they work. We’re not focused on scale… and we’re not tiny versions of real entrepreneurs. Freelancers do the work for clients who need them.
Hiring employees to scale when you’re a freelancer can be a bit of a trap, because you are likely to give up the very thing you set out to do in the first place.
Entrepreneurs, on the other hand, are organized for growth. The job of the entrepreneur isn’t to do the work, it’s to build a company that does the work. Mary Barra doesn’t make cars at GM. She organizes so that GM makes cars.
And, it turns out that there are two kinds of entrepreneurs: Funded and Bootstrappers.
Funded entrepreneurs are the ones you hear about all the time. They use other people’s money to fuel their growth, and one day, they have to pay that money back, either by going public, selling, or distributing the profits.
And Bootstrappers? Bootstrappers build a business using their customers’ money. Bootstrapping is a special case, an intentional choice, the chance to serve your customers so well that they eagerly fund your growth.
I’ve been a funded entrepreneur, and I’m fortunate it worked out well.
And I’ve also been a bootstrapper, more often than not, and sometimes that’s worked as well.
Today, I’m often doing the work of a freelancer (no one writes these posts and those books but me).
Which means, if you work on your own, you’ve got three choices, and we’ve built two Akimbo workshops that might help.
Today, we’re launching the first session of the Freelancers Workshop. It’s an intensive interactive workshop with about ten lessons… you can finish it in just a few weeks if you want to, but you don’t need to worry about falling behind. Mostly, you will meet and engage with freelancers from around the world who will help you accomplish your goals (and vice versa).
The Freelancers Workshop is focused on just one thing: Helping you get better clients. Because better clients are the only way for a freelancer to find the support and respect and income you seek.
And, also today (because I want you to make the choice!) we’re relaunching the famed Bootstrapper’s Workshop. To date, thousands of people have experienced this deep dive into making deliberate choices about how to be an entrepreneur without scraping together money from investors and banks.
I’ve been talking about the freelancer/bootstrap/entrepreneur trichotomy for years. Here’s what I hear most often:
“Thank you for giving me permission to be a freelancer. It’s as though a weight was lifted, and I’m doing the best work of my career.”
“I’m so glad that I don’t have to obsess about valuations, bro fundraising culture and the rest of it. Our business continues to thrive, because we’re proud to be bootstrappers.”
Resources: More than 23,000 people have taken my Freelance course on Udemy. You can get it here for 10% off.
And nearly a million people have read the Bootstrapper’s Bible. Here’s a free copy.
The new workshops take these ideas and run with them. They connect you to others on the same path, using the proven Akimbo methods to help you go way beyond text or video and dive deep into how it works and why.
Today’s an excellent day to decide if you’re a Freelancer, a Bootstrapper or something else… And if you visit the site, look for the purple circle for a rapidly decreasing discount for early birds.
Your Future. Young or Old. Take a Look. That's Free.
Retirement is coming to all of us - Get Ready
Is your future all mapped out?
Do you know exactly what you will be doing with your time?
Especially when retirement hits. And it will. Sooner or later.
Do you have enough set aside for the next stage of your life?
Hope to stay employed for as long as possible?
Want to do your own thing? Don't know how?
I can help. The Course (Guide) is filled with advice, links, videos, suggestions.
One small Payment gives you Lifetime Membership.
Available whenever you need it. Regular Updates.
Get involved, ask questions - anytime. Wherever you are.
It's a living thing. It's for you. Join the Tribe.
Agricultural Shade Netting for Nurseries, Landscapers and Export Agents.
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I have just set up a course - Headlong into Retirement.
It is meant to help those folk who are reaching that age. Or perhaps already there.
It is a work in progress, and lectures are added on a regular basis.
You only pay once and it's yours for life. No monthly subscriptions.
Lots of suggestions and advice from other experts (who have helped me over the years).
Retirement is not easy. It's a whole new way of living. Some can handle it, most can't.
We all need a little help now and then..
Someone once said: "Getting old is not for sissies".
But we don't have to be heroes. We all have that thing within us that will get us where we want to go. Sometimes we just need a little nudge.
As I said, it is a work in progress. I'm also learning, with everyone else. We never stop.
Click the picture and have a look at what I am offering.
There's a long way to go yet. It's always better to travel with a friend. Please join me.
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More than being the best-selling author of books like Linchpin and Tribes, or the disruptive founder of Squidoo and Yoyodyne, Seth Godin is a teacher of how to live a life beyond the status quo.
He once turned down a job offering a billion dollars in equity because he knew it wouldn’t change his life for the better.
Seth Godin shares his insights on how to make choices that align with the life you want on this episode of Impact Theory with Tom Bilyeu.
Watch it and Learn
If you want to know more about any of the products featured, please Contact Me via email.
I will respond almost immediately. You can download the various Brochures and Catalogues below.
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I'm trying to make this as simple as possible. There's enough complicated stuff all around us.
Any suggestions on simplifying the system even more, would be appreciated.
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South African Growers, Landscapers, Export Agents
The craft and the commerce that fuel your business are two key elements, but they’re not enough.
The bridge between your expertise and your ability to make money is your willingness to make art.
To do the emotional labor of giving gifts and making change. As one of the most dynamic and engaging speakers in the world, Seth has just the talk to help you poke the box and make more art.
But don’t expect a map. That’s your job.
I am a Baby Boomer. Have been for 73 years.
I was an early adopter - born in 1946.
I am also a fan of Small Business. My own and others.
The only qualification I have is a QBE (Qualified by Experience)
I never even got close to the Corporate Ladder. They didn't need me anyway.
I have been involved in Small Business most of my life.
I've even owned a few. Some worked, some didn't. I'll always keep trying
I'm also learning to write. It's not easy, but it is fun.
I want to focus on folk who need a little help and guidance as they reach (or have already reached) that "retirement" thing. And are at a bit of a loss.
While I put this all together I'll let some experts talk to you. Mostly from the States.
No, not the Free State. These are in America. The United States of.........
All about adjusting to "Retirement Life"
You don't need a fancy website to sell your products either.
Email remains the quickest, easiest and least expensive way to promote your business.
In fact, it's almost free.
Pop along to Mailchimp and see what they can do for you.
They'll help you set up your list. All your existing customers on your books is a good start.
Even older customers (not age, duration) who don't buy from you anymore.
They will even help you make up a landing page, to find new subscribers. No need for a website.
Some will unsubscribe. Some will tell you where to get off. Some may even buy from you. Some may be rude to you. Most will appreciate what you can do for them.
It's still better and less stressful than trying to get everyone to buy from you.
Much more personal than advertising on TV, magazines or Social Media.
Give it a Go. Nothing Ventured, Nothing gained.
If you're still apprehensive about email, pop along to Peter Carruthers' Academy of Business Owners and Learn How to Use Email to Sell More to More People. He'll show you the ropes.
He can even teach you to write better articles and emails.
So people understand what you're trying to say.
Why Do We Need Aqualock?
Africa as a continent struggles with water and water supply in many parts, and these arid and semi-arid areas still have the need to grow food and have grass for recreation and sport as well as grazing pastures for livestock.
What Is Aqualock?
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Every Politician. Every Business Owner, CEO, Managing Director, Shareholder. Ordinary Citizen.
If you have our beautiful country at heart, watch the Video, please.
If you're just greedy, don't watch it. You'll feel ashamed.
I dare you all to watch the video.
How much is enough? Kevin asks this profound question of our audience.
By focusing on three topic areas of Wealth, Rent & Equality – he challenges us on how we will choose to change our lives as he bridges the concepts of capitalism and socialism.
What will you do with the power of enough?
The Discipline Virtue - by Brian Moran
Years ago, when I began my business career (carbon dating says that was exactly 1,000 years ago) I recall my best bosses and other successful business people sighting a common trait that was considered essential for success, that trait was discipline.
Discipline. It’s a word you hardly hear today.
Virtually no one talks about how important self-discipline is to being successful anymore. It appears that the whole concept of discipline is one that our current culture would rather not confront.
Could it be that things are so different today that personal discipline is not necessary; that the concept of discipline has no relevance?
Perhaps discipline has lost its appeal due to the fact that it’s an age-old concept that is synonymous with hard work and extended effort. Or maybe it’s because the consultants and gurus can’t figure out how to dress it up as something new and sexy. Whether the concept is in favor or not, doesn’t change the fact that self-discipline is still a powerful character trait even in – especially in – today’s highly competitive environment.
A few months back I committed to getting back in shape and training more consistently. As part of my training routine I decided that I would workout (with weights) three days a week and do 20 minutes of cardio at least two times per week. I also committed to eating better. Over the past four months or so I’ve been pretty consistent with my training and eating. What surprises me though, is that it still is a struggle on certain days. I was hoping that as I created a routine that it would just become part of my “normal” day. I guess I envisioned it becoming almost effortless; a non-decision like shaving or brushing my teeth.
The truth is that it continues to be a conscious choice that I have to make daily................
Read More on Brian Moran's Blog
You made my day - by Seth Godin
When your day gets made, how long does it last?
A made day–is that different from a normal day?
Perhaps it would be more accurate to call it a made hour or, if we’re going to be quite truthful, a made minute.
When something bad happens, we can revisit the humiliation and anxiety for months. But the good stuff, if we don’t work at it, can pass right by.
We get what we remember, and we remember what we focus on.
This is an extract from an email I got from Peter Carruthers.
Being the non accounting type that I am, I thought I'd share it with everyone.
Just in case you have the same problems. Here goes:
14 Things Your Accountant Wants You to Know…
Hell, but I struggled to write this. It exposed my own weaknesses. And all my biases. It's based on 60 heartfelt responses from business owners. And 16 sincere responses from accountants. About each others' roles.
I hope it helps you:
What accountants want business owners to know…
Tell us everything. Don’t lie. Don’t ask us to risk disbarment. Our career (and lifetime income) is worth more than your short-term cash flow challenge. And we know you will sing like a canary when SARS offers you accommodation at Pollsmoor.
We know more about tax than you do. Much more than you remember from your mate at Friday’s braai after your 12th beer. If you want an opinion, pretend that we are like your doctor who charges each time you visit. No matter the reason.
Give us all your paperwork. Every VAT claim and every tax deduction needs proof. If you can't prove it with paper we can't prove it to SARS.
You are not our only client. Don’t bring us your work at the last minute and expect instant service. We have clients ahead of you in the queue. Many of whom pay us without complaint. And some of whom actually pay us on time.
We do history, not fortune-telling. Our job is to match your 12 month old pile of paper to SARS needs. We don’t do financial planning, AKA fortune telling.
Your job is to forecast cashflows. And to pay your suppliers on time. And to get payment from your clients on time. And to have enough cash ready when the government sends its bill. That’s why you run you your own business. And make all that money. It’s your job to do enough bookkeeping to achieve this. (Bookkeeping is what you do to to keep your paperwork in order. Like keeping track of invoices (in and out) and cash flows (in and out).)
Read every every piece of paper before you throw it into a box. That way you see issues before they're looming crises. At the very least, open your bank statement and check it each month.
If you want advice, ask first. Before you act. And tell us everything. It takes time to consider all your facets. Expect to pay for such time. Don’t ask for free resuscitation services after you’ve screwed the pooch.
We do numbers better than we do people.If you want a warm relationship, get a dog. Please treat said dog better than you treat us. We also don’t do imagination. SARS does not like creative and you don’t pay us enough to risk you getting an audit.
Your bank statement is not a cash flow statement. Your business won’t survive if more cash goes out than comes in. Nobody cares if you're unprofitable. But miss one payment and the world notices. Survival means getting the cash in faster than paying the cash out.
We don’t work for the government. We don’t make the rules. We spend years at learning to adjust to each new government foible. And swathes of time afterwards. Our job is to keep them off your back. We know how violent your complaint is when you get audited.
Do not pay personal bills from your business bank account.......
And a whole lot more.
You can read the full article on Pete's Blog Here.
I'm pretty sure the majority of my customers are professionals.........
Seth Godin poses a very good question, though. With a good answer too.
A professional is going to buy from someone like you.
They’re going to have a process to review the process, a method, an experienced approach to obtaining what they need.
A professional isn’t going to think she can do it herself and isn’t going to make it an emergency.
An amateur, on the other hand, may or may not follow any of those principles.
An amateur is comparing you to what? A miracle? To free? To something in between?
Professionals run the procurement process at Pottery Barn.
Amateurs buy a new house every fifteen years.
Professionals buy from other professionals. Amateurs ask friends for advice.
At scale, a large company in B2B selling has a multi-year approach to finding and working with professionals.
Many talented soloists often can’t afford to work as patiently and so they often are exposed to amateurs.
It’s okay to sell to amateurs, but one should do it with open eyes.
When you don’t get the gig, it’s not because of something you did wrong at any particular meeting with an amateur… the mistake might simply be that you’re having these meetings with amateurs at all.
Or that you’re going to amateur meetings expecting to be meeting with a professional.
There’s a way to optimize the sales pitch and even better, the service itself for when you are hoping to acquire an amateur on the way up, a chance to turn him into a pro.
But perhaps your frustration is that you thought he was a pro in the first place…
Different stories for different people..............
Or different strokes for different folks..........Chris W