The internet is going through a bit of a division right now.
Some sites offer the deal of the century. The Cheapest. Order Online. Pay by Credit Card. Big promises, just to get the sale. Bluff, stall and get used to it - if things go wrong.
Other businesses have taken the opposite view. They care about the customer and tell the truth.
Seth Godin says: "Truth works because it earns trust. Successful organisations are so focused on maximizing the lifetime value for the customer (and themselves) that they work overtime to tell their customers the truth".
I'd like to think I'm one of these.