"Man with one watch always know time. Man with two watches never sure". Old Chinese saying
In a small business, or any business for that matter, it relates to having too much on our plate and not focusing on the basic of our business.
Focusing on the perfection of our products or services, takes us away from the main function - selling our stuff at a profit.
We need to earn more than we spend.
We always seem to be chasing more "stuff", instead of focusing on that one thing that makes us money - Sales
Knowing where we want to end up makes life a lot simpler.
It also helps to have a little guidence in this regard.
Have a look at the course (one of many) offerred by Peter Carruthers, it will certainly steer you in the right direction.
Business OWNER Success Strategies
A Course About Success as a Business Owner, No Matter What Happens in Your Business