I buy Dog food (for my dogs) and Ice Cream (for me) from my local supermarket.
My wife does all the other shopping, thankfully.
I find it (shopping) a real pain in the you know where.
I have noticed recently, that every time I buy my (or the dog's) favourite brand the price is different.
One day up, one day down. Why can't they keep the prices the same?
It also seems to depend on the brand. Some seem to stay the same. Some fluctuate.
The manager, tells me it's the suppliers who keep offering the specials.
I know, we suppliers have to shoulder a lot of the blame. Or do we?
Naturally, the poor supermarket owner has to comply. Doesn't he/she?
I suppose the big suppliers have to meet targets every month.
If they are in danger of not reaching the volume, they have to put it on 'Special", before the sell by date. Otherwise they have to dump it. Really?
Or are the "normal" prices inflated to make more profit?
It's very frustrating for us shoppers. Consumers as they like to call us.
I don't know about you, but I buy what I need, when I need it.
IF I need it.
I can't buy more than I need - I don't have that much money.
My dogs can't wait until it's on special again either.
Needless to say, I have switched my brand of ice cream (and dog food) to other, more stable (price wise) brands. I do have that choice. We all do. The supermarket should also know that.
I know it won't make one iota of difference to thetheir sales, but it makes me feel better.
And my money seems to last a little longer.
By the way, on the Home Page you'll see all the products that I still sell and supply.
All the catalogues, brochures, AND Price Lists are down-loadable from there.
I hope this makes it more convenient, quicker and easier for customers to get what they need.
When they need it. IF they need it.
Luckily I don't need to "special" anything. I don't have massive targets to reach, like the big guys.
Most of these products are needed regularly.
I'm grateful for that, too.
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